Interview with Shauna and Sarah Dodds, Backstage Design, winners of 2013 Grammy Award for “Best Recording Package” for their work on Reckless Kelly’s Long Night Moon
By Mike Goldstein, Curator,
March 21, 2014
While most of the press coverage of the annual Grammy Awards show is focused on the nominees and winners in the dozen or so “major” categories, there’s a lot of talent on display in some of the lesser-promoted award categories that, given some additional attention by the show’s producers, press and music/art fans that might not be aware of them, would serve both to excite those exposed to their works and serve to show just how imaginative, innovative and influential producers of music packaging and imagery remain today.
And while there are those that insist that, due to the swing from retail to digital distribution of music and music products, album cover packaging and album art in general is less important today than other forms of marketing and promotion, I’d like to point to this year’s winning design for “Best Recording Package” – awarded to Shauna and Sarah Dodds of Austin, TX’s Backstage Design – as a great example of just how shallow this train of thought seems to be. In today’s extremely noisy music marketing arena, it takes a well-honed sense of what it takes to rise above the din and deliver a package to an act’s fans – both existing and new – that engages them and gives them a sense of intimacy with the act, it’s music and the people behind “the brand”. I think that, when you take into account the depth and diversity of what the winning design team created for their clients, you’ll agree that they delivered a package that perfectly illustrates what can – and must – be done to keep the art of music packaging relevant and exciting for artists and fans alike.