Posts Tagged ‘Willy Braun’

Reckless Kelly’s Sunset Motel / 2017 Grammy Nominee for Best Recording Package A closer look at the artwork

Saturday, December 17th, 2016

recklesskelly-sunsetmotel-grammynominee_0000_layer-comp-1

The lyrics to the title track of Sunset Motel, written by Willy Braun, set the stage for the storyline behind the most recent collaborative effort between the Dodds Sisters and Reckless Kelly. Written as somewhat of a love letter, the track voices a plea to not be left to his own devices, hinting at concerns of PTSD. You quickly learn that our main character fears that, if the lady-in-question were to leave, he’d be lured by the temptation of his vices back to the one place he hoped to never return.

Don’t turn me away don’t leave me out in the cold
You know that I’ve only got one place to go
And just like the last time it won’t work out well
Don’t let me go back to the Sunset Motel

The packaging presents itself as an enticing 1950s-60s era travel brochure for the Sunset Motel, promising a desert oasis – a place to “escape from it all.” The reality, however, as only seen through the translucent red Motel Key Tag included within the CD Digipak, is a run-down possibly-abandoned flea-bag motel. It’s hey-day: far gone. The bathing beauties and welcoming staff: all but a memory. Saguaro cactus towers outside it’s walls – not the swaying palm trees pictured… Lurking in these hidden images, you see the true culprit: darkness/addiction/temptation, embodied in the archetypal nemesis and Reckless Kelly classic icon: The Serpant.

recklesskelly-sunsetmotel-grammynominee_0001_layer-comp-2

Enclosed within the brochure, a poster sized fold-out US Highway roadmap, covered with handwritten lyrics, illustrations and doodles (from both Willy & Cody Braun), documenting a road trip. The reverse side is filled with advertisements for tourist attractions and travel-related goods, with artwork and themes derived not only from the lyrics of Sunset Motel, itself, but from the full library of Reckless Kelly music and fan culture spanning the past 20 years.

dodds-recklesskelly-sunsetmotel-full

But, after any amount of analysis, you’ll quickly realize that the ads and slogans on the map don’t accurately represent the concepts or themes included in the lyrics on the record…. “Volcano,” for instance, isn’t about a Tiki Lounge, “One More One Last Time” is definitely not about Mt. Rushmore, and “Lucky Stars” has nothing to do with a casino. So, what gives?

Well, in the end, our protagonist was, indeed, lured back to the Sunset Motel, and did what he’d predicted: he got back on “that stuff” and sufficiently hit the bottom. Conceptually, the tracks on the record were born of hallucinations inspired by the advertisements found on his highway map… a la alice in wonderland, wizard of oz and the like. The handwritten lyrics and doodles on the map are those of a man with a broken heart spiraling downward on his way to the one place he worried he’d return.

Where IS the Sunset Motel? We can’t really say… the path traced on the highway map ends before he got to the final destination. When viewed at a distance through the Motel Key Tag, you’ll see, yet again, the culprit.

The artwork is reminiscent of the golden age of interstate travel – when Route 66 was lit by the warm glow of neon and gas-guzzling classic cars hit the open road to see America. In contrast, the design also presents a somber look at the remnants of that lost era.

Pick up your copy at RecklessKelly.com, and dig in. To reveal what is hidden, peer through the Motel Key Tag… lean in…. stand back… enjoy. Paradise awaits!

Follow us on Facebook for more insights and revealed secrets.

Continue Scrolling to view images of Reckless Kelly’s Sunset Motel
2017 GRAMMY Award Nominee for Best Recording Package
from Shauna & Sarah Dodds of Backstage Design Studio in Austin, Texas.

recklesskelly-sunsetmotel-grammynominee_0003_layer-comp-4

recklesskelly-sunsetmotel-grammynominee_0002_layer-comp-3

recklesskelly-sunsetmotel-grammynominee_0004_layer-comp-5

recklesskelly-sunsetmotel-grammynominee_0005_layer-comp-6

recklesskelly-sunsetmotel-grammynominee_0006_layer-comp-7     recklesskelly-sunsetmotel-grammynominee_0007_layer-comp-8

recklesskelly-sunsetmotel-grammynominee_0008_layer-comp-9

recklesskelly-sunsetmotel-grammynominee_0009_layer-comp-10     recklesskelly-sunsetmotel-grammynominee_0010_layer-comp-11

rksm-portfoliophotos-sm-ad-red2

rksm-portfoliophotos-sm-ad     rksm-portfoliophotos-sm-ad-red

recklesskelly-sunsetmotel-grammynominee_0011_layer-comp-12

recklesskelly-sunsetmotel-grammynominee_0012_layer-comp-13     recklesskelly-sunsetmotel-grammynominee_0013_layer-comp-14

recklesskelly-sunsetmotel-grammynominee_0017_layer-comp-18

recklesskelly-sunsetmotel-grammynominee_0018_layer-comp-19     recklesskelly-sunsetmotel-grammynominee_0019_layer-comp-20

recklesskelly-sunsetmotel-grammynominee_0014_layer-comp-15

recklesskelly-sunsetmotel-grammynominee_0015_layer-comp-16     recklesskelly-sunsetmotel-grammynominee_0016_layer-comp-17

recklesskelly-sunsetmotel-grammynominee_0020_layer-comp-21

recklesskelly-sunsetmotel-grammynominee_0021_layer-comp-22     recklesskelly-sunsetmotel-grammynominee_0022_layer-comp-23

And so much more . . . when you think you’ve found it all, look again.

Download High Res Images (328mb)

Art Direction & Design by Shauna Dodds & Sarah Dodds
Creative Direction by Willy & Cody Braun
Illustration by Shauna Dodds, Sarah Dodds, Willy Braun & Cody Braun

– – – – – – – – – – – – – – – – – – – – – – – –

Big Thank you to Bruce Chambers at ICLA and Aaron Prohuska at National Hospitality for making those clear red Motel Key Tags a reality! And, to PrintCraft and Thirty Tigers for bearing with us through this, and for getting it to the finish line!!

Reckless Kelly / Long Night Moon

Tuesday, December 10th, 2013

The GRAMMY-Nominated Long Night Moon packaging features Glow In The Dark ink, with hidden images and messages, secret codes and all kinds of other goodies. Plus, comes with it’s own coordinating LED UV light! It’s difficult to do the design justice with a flattened image, but included below is our best shot at it. Click on the images for larger view.

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

The 12-panel poster fold-out insert features a vintage-style lunar map with invisible glow-in-the-dark art hidden throughout. Each of the moons encircling the Lunar Map represent a date of relevance to Reckless Kelly and Long Night Moon, with the specific moon that graced the night sky on that very date, the Shoshone Indian name for that moon phase, and the GPS location of the event. Hidden within the design is a code to unlock the chords to all the tracks on the record, a story created from mixmatched lyrics from the record, an explanation of what the Long Night Moon is, a Homeric Hymn, constellations and a link to visit for unlocking ALL the secrets online.

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Reckless Kelly, Long Night Moon, GRAMMY, Grammy-Nominated, Best Recording Package, Record Packaging, Glow In The Dark, Shauna Dodds, Sarah Dodds, Austin, Texas, 2014, TX, Cody Braun, Willy Braun, David Abeyta, Jay Nazz, Neil Gallagher, Nominee, Nominated, 56th GRAMMY Awards, Backstage Design Studio, Backstage Designs

Little known facts:

1. The stars included in the artwork are not randomly placed – but rather, in their true astronomical alignment to one another. If you know your constellations, you may likely find them, throughout.

2. The moon phases on the lunar map that line the outer rim represent the actual moon phase that lit the sky on that specific date and place.

3. The numbers within the ‘swirls’ of the lunar map also represent a secret code.

4. The moon phases included on the back cover represent the moon phase from the date that each track was written. The dates for these are included on the Lunar Map.

5. Along the bottom of the inner spread, you can find the Austin city lights on the left with headlights departing toward the mountains on the far right. This, as well as the entirety of the packaging design is a nod to the traveling theme of the record, and the lyrics of “Long Night Moon”: Sleepless nights where the stars above are drowned out by the city lights / and I wonder why I keep torturing my soul beneath this urban sky / but in my mind I know I’ll be home soon / surrounded by the winter beneath the Long Night Moon.

6. The Long Night Moon for 2013 is December 16th.

7. If you have the physical copy of the packaging, you can visit RecklessKelly.com/CrackTheCode to . . . crack the code.

If you don’t have Long Night Moon, yet, head over to RecklessKelly.com to snag your copy, NOW!!!

Reckless Kelly’s Long Night Moon – 2014 GRAMMY Nomination for Best Recording Package!

Saturday, December 7th, 2013

Reckless Kelly, Long Night Moon, GRAMMY Nominee, Best Recording Package, Record Packaging, Design, CD COver, Shauna Dodds, Sarah Dodds, Backstage, Austin, Texas, TX, Graphic Design, Nomination

Unbelievable.

Don’t Miss The Grammys Pre-Telecast

Tuesday, February 7th, 2012

Sarah and I, along with our handsome arm-candy, James King and Daniel Lewis and a few of the fellas from Reckless Kelly (Willy, Cody & Jay) have our finest garb ready to hit the Red Carpet this weekend, and want to share every moment with all of you! Not flying to Los Angeles this weekend, but don’t want to miss any of the action? No problem! The 54th Grammy Awards Pre-Telecast – during which a majority of the awards are presented, including our category – is now streamed live online. For the third consecutive year, music fans worldwide will have unprecedented access to VIP and backstage events leading up to and throughout the 54th Annual GRAMMY Awards with GRAMMY Live, available on GRAMMY.com and CBS.com. Go ahead and bookmark those, now, and be sure to tune in on Sunday at 3pm CT to watch from home!!

And NOW, you can also download the App for you iPhone or Android, to stay up-to-date with all the live video footage on the go!

Get more information on Grammy Live by clicking here!

And of course, don’t forget to tune in to CBS to watch “Music’s Biggest Night.” The tattle is that there will be live performances from Paul McCartney, Bruce Springsteen & the E Street Band, Adele, Taylor Swift, Kelly Clarkson & Jason Aldean, Coldplay & Rihanna, Katy Perry, and The Band Perry w/ Blake Shelton. Who’d want to miss it!?!